with over a decade of experience and a master's degree in communication science.
In this portfolio, I’ve collected some noteworthy examples of my work.
Take a look.
Please visit on a desktop, laptop or tablet computer.
Thank you!
First things first. Let me tell you a bit about myself.
I grew up in Sofia, Bulgaria, where I built a successful career in movie marketing. Cinema has always been my big passion and working on diverse movies, including hits like Mamma Mia, Indiana Jones IV and How to Train Your Dragon, was as fun as it was professionally enriching.
Parallel to my paid job, I was actively involved in human rights activism. In 2010, I co-founded an LGBT+ youth organisation and for years I worked tirelessly to fight homophobia and improve the lives of queer youth.
Then, in 2015, I embarked on a life-changing adventure, descending to the low lands to continue my education. The knowledge and skills I developed in the University of Amsterdam’s rank-topping Communication Science programmes helped me start the next stretch of my professional path.
Drawing by Floor de Goede
Me and the marketing team at StudioCanal were impressed with Marko’s creative approach. We loved his many ideas and appreciated the detailed and visually comprehensive way he presented them to us. The concepts were original, thoughtful and diverse, mixing different channels and appealing to all key target groups.
Lucie Caurant ↗
STUDIOCANAL
Project Manager, International Distribution
Marko was a highly valued member of our local marketing team, working on behalf of United International Pictures when he was at Prooptiki/Audio Visual. He often generated some of the best marketing ideas for our film campaigns, which were often adopted in other emerging markets in Europe.
Richard Aseme ↗
Paramount Pictures International
Director, International Sales
Marko showed that he is very knowledgeable in marketing and communications. He works independently, thinks out-of-the-box, and is capable of running multiple projects at the same time. (During his time with us) he developed well-performing social media messages and had great ideas about Sonion’s online presence.
Simone Wagemakers ↗
Sonion
Marketing & Communications Specialist
Social media
I have been using social media as a work tool for more than a decade.
Most recently, at Sonion, I overhauled the company’s social media approach. Moving away from a frequent sharing of generic product renders, I took my time to develop original, meticulously executed content.
The graph on the right demonstrates the results of my approach. It shows the average reach* of a post on Sonion’s Facebook page, per month. The period I was in charge* of the page is marked in blue.
Marketers love brand tie-ups. Yet, coming up with a good story can make or break such an attempt.
I believe this post is a textbook example of a brand marriage done right.
Click on the image to see the post on Facebook.
A personal touch can do wonders.
If small size is a product’s ultimate value proposition, a generic 3D render just won’t cut it. Taking a simple, yet creative approach to showcasing the 4100 receiver resulted in the most successful Facebook post the company had had up to that point.
It is easy to forget that there are other things a company can be proud of besides the products and services it offers.
I discovered this photo by chance, only to learn it had never been used externally. A short interview with the employee pictured helped me write an impactful caption.
This remains Sonion’s most successful post ever.
I spent 5 years doing research for my studies at the University of Amsterdam, so digging up interesting bits of Sonion history became a hobby. They turned out extremely popular with the company’s followers, too. Especially when accompanied by carefully designed visuals.